South Dakota Governor Kristi Noem is facing a civil lawsuit over her participation in a Texas dental advertisement. The lawsuit, filed by consumer watchdog group Travelers United, alleges that Noem’s endorsement video for Smile Texas is misleading and constitutes deceptive advertising practices.
The controversy stems from a nearly five-minute video posted by Governor Noem on her X account, where she gives a testimonial for Smile Texas, a dental practice located outside of Houston. In the video, Noem praises the services provided by Smile Texas and encourages viewers to consider visiting the dental practice.
According to Travelers United, Governor Noem’s involvement in the advertisement raises concerns about her status as a social media influencer. The group argues that Noem may have received compensation, such as payment or free or reduced-cost medical services, in exchange for her promotional post. This, they claim, violates advertising standards and could mislead consumers.
The lawsuit seeks to compel Governor Noem to issue a corrective disclosure regarding her relationship with Smile Texas and any compensation or benefits she received for her endorsement. Travelers United emphasizes the importance of transparent and honest advertising, especially when public figures like Governor Noem are involved.
Governor Noem has not publicly responded to the lawsuit or provided clarification regarding her involvement with Smile Texas and the nature of any agreements or benefits related to the advertisement.
The legal action against Governor Noem underscores the growing scrutiny surrounding influencer marketing and the need for clear disclosure of financial arrangements in promotional content. As the case unfolds, it raises broader questions about the responsibilities of public officials and influencers in maintaining transparency and integrity in advertising practices.
