Instagram is testing a new feature that introduces unskippable ads, a significant shift in the user experience on the platform. Recently rolled out, these “ad breaks” require users to watch an advertisement before they can continue browsing their feed. This new feature is part of Instagram’s ongoing efforts to explore innovative ways to “drive value for advertisers,” according to a spokesperson for Meta who spoke to TechCrunch.
The introduction of ad breaks on Instagram has drawn comparisons to the free version of YouTube, where users must watch commercials in the middle of a video. This move is seen as a strategic attempt by Instagram to increase ad engagement and revenue. However, the duration of this test phase remains unclear, and the company has not yet disclosed whether this feature will become a permanent part of the platform.
As Instagram continues to evolve its advertising strategies, users and advertisers alike are closely watching the impact of unskippable ads on user engagement and satisfaction. The outcome of this test could significantly influence future ad policies on the platform.
