Just in time for Father’s Day, Pepsi has teamed up with celebrity chef Bobby Flay to launch a unique new cologne called “Smoked.” This innovative fragrance, dubbed “Cola-ogne,” aims to capture the quintessential summer scents of grilling and an ice-cold Pepsi.
PepsiCo announced that “Smoked” features enticing notes of caramel, citrus, and wood, evoking the essence of summer barbecues and refreshing beverages. While the cologne is not available for purchase in stores, Pepsi is offering fans a chance to win bottles through a contest on its Instagram page. This limited-edition fragrance is also set to be sampled at select Walmart locations this Saturday.
The partnership with Bobby Flay, known for his mastery of grilling and flavorful cuisine, adds a culinary flair to the launch. PepsiCo’s creative venture into the fragrance market aligns with its strategy to engage consumers in new and unexpected ways, blending the sensory experiences of taste and smell.
As Father’s Day approaches, “Smoked” offers a unique gift idea that celebrates the joys of summer and the iconic taste of Pepsi. Fans of the brand and grilling enthusiasts alike are excited to experience this new scent, which promises to bring the aromas of a perfect barbecue to life.
