McDonald’s has announced the return of its popular five-dollar meal, starting today. Speaking on the Today Show, McDonald’s USA President Joe Erlinger highlighted the company’s response to fan feedback amid rising inflation and increasing prices in the fast food industry.
“We heard our fans loud and clear,” Erlinger said. “With inflation impacting everyone, we wanted to bring back an affordable meal option that our customers can enjoy.”
The five-dollar meal promotion, initially set to run for four weeks, includes a choice of a McDouble or McChicken, a small order of fries, a four-piece order of chicken nuggets, and a small drink. Given the enthusiastic response, Erlinger indicated that the promotion might be extended locally depending on customer demand.
Inflation has significantly affected fast food prices, with staples like the Big Mac seeing a 21 percent price increase over the past five years and medium-sized fries rising by 44 percent. The five-dollar meal aims to offer relief to customers feeling the pinch of these price hikes.
Erlinger acknowledged the economic challenges faced by consumers and emphasized McDonald’s commitment to providing value. “We understand that every dollar counts, especially now,” he said. “Our goal is to ensure that everyone can enjoy a satisfying meal without breaking the bank.”
The promotion’s return has been met with excitement from McDonald’s fans, who appreciate the effort to make fast food more affordable during tough economic times. Social media buzz has been positive, with many customers expressing their eagerness to take advantage of the deal.
As the promotion kicks off, McDonald’s is poised to attract a wave of customers looking for value and convenience. The company’s decision to potentially extend the offer locally reflects its adaptive strategy to meet varying customer needs across different regions.
