Toys “R” Us is venturing into the world of artificial intelligence with the debut of a new advertisement created using OpenAI’s text-to-video tool, Sora. The commercial, which portrays Toys “R” Us founder Charles Lazarus as a child dreaming up the iconic toy store brand, premiered at last week’s Cannes Lions Festival in France.
This innovative advertisement is exclusively available on the Toys “R” Us website and showcases the brand’s willingness to embrace cutting-edge technology to connect with a new generation of consumers. The AI-generated ad has sparked a variety of reactions on social media, with some viewers praising its creativity and technological prowess, while others remain skeptical about the use of AI in advertising.
The commercial is part of Toys “R” Us’ broader strategy to rejuvenate the brand and appeal to both nostalgic adults and modern children. By incorporating advanced AI technology, the company aims to demonstrate its commitment to innovation and its readiness to adapt to changing market dynamics.
As the advertisement continues to garner attention, it highlights the growing trend of using artificial intelligence in creative industries, raising questions about the future of advertising and content creation.
