BuzzFeed announces the sale of First We Feast, the production studio behind the massively popular YouTube series Hot Ones, in a deal valued at $82.5 million. The buyer is a group of investors that includes Sean Evans, the show’s charismatic host and co-creator.
Hot Ones, which launched in 2015, has become a cultural phenomenon, combining celebrity interviews with a daring challenge: eating increasingly spicy chicken wings while answering probing questions. The show has garnered more than 14 million subscribers on YouTube and boasts a roster of high-profile guests, including Ariana Grande, Shaquille O’Neal, Sydney Sweeney, Ryan Reynolds, and Hugh Jackman.
A New Chapter for First We Feast
The sale marks a significant shift for First We Feast, which BuzzFeed acquired in 2012. The studio has since grown into a powerhouse of digital entertainment, fueled by the viral success of Hot Ones. The investor group, led by Evans, aims to expand the brand’s reach while preserving the show’s unique formula that has captivated millions of fans worldwide.
In a statement, Evans expresses excitement about the acquisition, emphasizing his commitment to maintaining the show’s authenticity while exploring new opportunities. “This is a dream come true,” he says. “We’re looking forward to taking Hot Ones and First We Feast to even greater heights.”
A Strategic Move for BuzzFeed
For BuzzFeed, the decision to sell aligns with its broader strategy to streamline operations and focus on core content offerings. The media company has faced financial pressures in recent years, leading to significant restructuring efforts. By selling First We Feast, BuzzFeed gains a substantial cash infusion while shedding a non-core asset.
The sale also reflects the growing trend of digital creators and media personalities reclaiming control of their intellectual property. With Evans now at the helm, fans can expect the show to continue innovating and expanding its footprint across platforms.
The Impact of Hot Ones
Since its debut, Hot Ones has redefined the celebrity interview format, blending humor, vulnerability, and fiery challenges. Guests often reveal candid, unscripted moments as they struggle with the show’s signature hot sauces, such as the infamous “Last Dab.” The format has inspired spin-offs, merchandise lines, and even a branded hot sauce collection that has achieved commercial success.
The show’s influence extends beyond YouTube, with references in pop culture, collaborations with brands, and guest appearances on late-night TV. Its ability to attract A-list celebrities while maintaining a grassroots charm has solidified its place as a cultural staple.
Looking Ahead
Under new ownership, Hot Ones and its parent studio, First We Feast, are poised for growth. Industry insiders speculate that the acquisition could lead to expanded content offerings, partnerships, and even television adaptations. With Evans and his team now in control, the future looks bright for one of YouTube’s most beloved franchises.
