The Coca-Cola Company is expanding its beverage portfolio with the launch of Simply Pop, a new line of prebiotic sodas under its Simply brand. This move aligns with the growing consumer interest in gut health and functional beverages.
Simply Pop will be available in five flavors: Pineapple Mango, Fruit Punch, Lime, Citrus Punch, and Strawberry. Each 12-ounce can contains 6 grams of prebiotic fiber to support digestive health, along with vitamin C and zinc to bolster the immune system. The beverages are crafted with 25% to 30% real fruit juice and contain no added sugars, appealing to health-conscious consumers.
Becca Kerr, Chief Executive Officer of Nutrition at The Coca-Cola Company, stated, “We found that consumers, especially wellness-focused Gen Z-ers and millennials, were really interested in juice and prebiotic sodas. And since many brands in this category are new, they were looking to align with names they know and trust for both quality and taste.”
The prebiotic soda market has seen significant growth, with the U.S. market for these beverages projected to exceed $2 billion by 2029. Coca-Cola aims to capture a share of this expanding market by leveraging the established Simply brand, known for its range of juices and beverages since 2001.
Simply Pop is set to debut at the end of February 2025, initially available in select regions across the West and Southeast United States, as well as online through Amazon Fresh. Each can is priced at $2.49.
Sources:
- Simply Brings a Juicy Pop to Booming Prebiotic Soda Category
- Coca-Cola taps into prebiotic soda category
- Simply Beverages
- Coca-Cola Joins the Prebiotic Market with Simply Pop, a New Line of Fiber Sodas
- Coca-Cola jumps on ‘gut-healthy’ soda trend with prebiotic drink to rival Olipop, Poppi
- Coca-Cola Is Hopping on the Gut Health Trend with Their Newest Drink
- Coca-Cola Bets Big on Gut Health With Its Own Line of Prebiotic Sodas
- ‘Gut Pop’ Is Injecting New Fizz Into the Beverage Aisle
- Coca-Cola introduces Simply Pop, its first prebiotic soda
- Coca-Cola to Launch Simply Pop Prebiotic Drink, Innovates Offerings
- To Keep Up With Beverage Trends, Coca-Cola Is Launching a Prebiotic Soda
- Coca-Cola’s prebiotic drink joins gut health stars Olipop & Poppi
- Coca-Cola launches Simply Pop into booming $820 million prebiotic soda market
- Consumers expect food and drink to promote wellness, prevent illnesses, and taste delicious
- HW Soft Drinks in the US
- Top Five Trends in Soft Drinks
