In an unexpected blend of fast food and oral care, Kentucky Fried Chicken has teamed up with Australian oral hygiene brand Hismile to launch a limited-edition fried chicken-flavored toothpaste. The product, which was initially believed to be an April Fool’s prank, turns out to be very real—and very popular. It sells out almost immediately after hitting the market.
Priced at $13, the toothpaste promises to deliver the unmistakable flavor of KFC’s famous 11 herbs and spices while still offering the cleaning benefits expected from modern oral care. In the brand’s own words, it’s a “craveable toothpaste that delivers next-level freshness with every brush.” A KFC-themed electric toothbrush, offered alongside the toothpaste, also sells out rapidly. That brush features three cleaning modes, a built-in timer, and soft tapered bristles.
The collaboration captures public attention not only for its novelty but also for its unexpected success. Consumers race to purchase the product after Hismile and KFC confirm that the launch is not a prank. Hismile, known for its unconventional flavors like glazed donut, Tiramisu, and gingerbread, describes the product as a bold and playful experience. The brand says it loves “pushing boundaries,” and this campaign certainly achieves that.
Though intended as a humorous and lighthearted campaign, the toothpaste’s popularity demonstrates the power of unexpected collaborations in the consumer market. It also reflects the ongoing trend of food brands extending their influence into lifestyle and personal care products. From scented candles to bath bombs, the crossover of culinary flavors into personal hygiene is proving to be more than a passing fad.
While reactions are mixed—with some praising the innovation and others scratching their heads—there’s no denying the marketing success. For now, fans of fried chicken and novelty products alike will have to wait for a possible restock or hope for another finger-lickin’ surprise in the future.
Source Links:
https://nypost.com/2025/04/09/lifestyle/kfc-introduces-fried-chicken-flavored-toothpaste/
https://www.nbcphiladelphia.com/news/national-international/kfc-fried-chicken-toothpaste-toothbrush-sold-out/4156326/
https://www.foxnews.com/food-drink/fried-chicken-flavored-toothpaste-sells-out-shortly-introduced
https://www.bandt.com.au/the-jokes-on-us-hismiles-kfc-toothpaste-is-real-its-selling-like-hot-chicken-cakes/
https://www.foodandwine.com/kfc-hismile-fried-chicken-toothpaste-collaboration-11706210
