In a move that is stirring significant political conversation, one of former President Donald Trump’s official online stores is now selling merchandise emblazoned with “Trump 2028,” suggesting a potential third-term bid despite clear constitutional barriers. The merchandise includes a $36 T-shirt bearing the bold “Trump 2028” text across the chest with the phrase “(Rewrite the Rules)” printed underneath, as well as a $50 baseball cap featuring similar branding.
This development comes just weeks after Trump made comments to NBC News during a phone interview where he declared he was “not joking” about the possibility of seeking a third term. Although he quickly tempered the idea by saying, “It is far too early to think about it,” he also cryptically added, “There are methods which you could do it,” raising questions about what strategies he might be referencing.
The U.S. Constitution’s 22nd Amendment, ratified in 1951 following Franklin D. Roosevelt’s unprecedented four-term presidency, explicitly prohibits any individual from being elected to the presidency more than twice. Trump, who served from 2017 to 2021 and is currently the presumptive Republican nominee for the 2024 presidential election, would be constitutionally barred from a third term if reelected this year. Legal scholars immediately emphasized that any effort to seek a third term would almost certainly trigger a constitutional crisis unless an amendment were somehow repealed or reinterpreted, both of which are highly unlikely scenarios.
This isn’t the first time Trump has teased the idea of extended rule. Throughout his first term, he occasionally floated the notion of serving beyond the two-term limit, often framing the comments as jokes or as jabs at political opponents. However, merchandising around “Trump 2028” gives a new and tangible form to the speculation, and critics argue it further undermines trust in the rule of law and constitutional norms. Meanwhile, Trump’s supporters largely interpret the merchandise as symbolic — a message of enduring influence rather than a literal third-term bid.
The merchandise rollout also follows a broader trend of Trump using provocative branding to energize his base and dominate media cycles. Marketing items featuring slogans like “Trump Was Right About Everything” and “Save America Again” have become common across his campaign efforts. The “Rewrite the Rules” tagline under “Trump 2028” appears designed to resonate with voters who feel the American political system needs drastic change, a recurring theme in Trump’s messaging.
As of today, neither Trump nor his campaign officials have formally announced any legal efforts or strategies aimed at challenging the 22nd Amendment. Trump remains focused on his 2024 campaign, where he is set to face President Joe Biden in a rematch of the bitterly contested 2020 election.
Political observers note that the 2028 merchandise could simply be an extension of Trump’s brand-building, ensuring continued political and financial engagement from his supporters regardless of the election’s outcome this year. Nonetheless, constitutional experts and political analysts warn that such provocations could have serious implications, further fueling political polarization and mistrust in America’s democratic institutions.
The Trump 2028 T-shirt and hat are currently available for purchase on his official merchandise website, attracting widespread attention across social media and news outlets.
Source Links:
- NBC News Trump Third Term Interview
- U.S. Constitution 22nd Amendment Information
- Video Source You Provided
