Independent presidential candidate and current U.S. Health Secretary Robert F. Kennedy Jr. is preparing to unveil a sweeping plan aimed at phasing out synthetic dyes from the American food supply. The initiative, one of Kennedy’s long-standing health priorities, is expected to target widely used artificial colorants linked to behavioral issues, allergic reactions, and other health risks—especially in children.
According to senior administration officials, the plan includes a timeline for restricting or eliminating the use of specific synthetic dyes, such as Red 40, Yellow 5, and Blue 1, which are common in candies, cereals, snacks, and beverages. The announcement is expected to outline a roadmap that includes updated FDA guidelines, mandatory labeling for artificial dyes, and financial incentives to encourage food manufacturers to shift toward natural alternatives.
Kennedy, an environmental lawyer and longtime advocate of chemical safety, has repeatedly criticized the U.S. food regulatory system for what he calls its failure to protect public health from toxic additives. In a forthcoming press conference, he is expected to cite studies linking synthetic dyes to hyperactivity, attention deficits, and potential carcinogenic effects—evidence that has prompted other nations, including the United Kingdom and the European Union, to impose stricter regulations or outright bans on certain dyes.
“American families deserve transparency and safety when it comes to what they put on their dinner tables,” Kennedy is expected to say, according to a draft of his prepared remarks. “Synthetic dyes serve no nutritional purpose and pose real risks—especially to children. It’s time we caught up with the rest of the world.”
Health and consumer advocacy organizations are applauding the move. The Center for Science in the Public Interest (CSPI), which has long campaigned for stricter regulation of artificial additives, says the U.S. is overdue for action. “These chemicals are banned or restricted elsewhere for a reason,” said CSPI Executive Director Peter Lurie. “There are safer, natural alternatives already available—and this initiative will push the industry in the right direction.”
The FDA currently allows the use of synthetic dyes but requires approval and safety evaluations. However, critics argue that those standards have not kept pace with evolving scientific research. The proposed policy shift under Kennedy’s leadership at the Department of Health and Human Services is expected to initiate a reevaluation of existing approvals for all synthetic colorants currently on the market.
Major food manufacturers are likely to face increased pressure. Brands such as Kraft Heinz and General Mills have already begun reformulating products for international markets where synthetic dyes are banned, and industry analysts say similar changes in the U.S. could have a significant impact on packaging, ingredient sourcing, and marketing strategies.
Kennedy’s push for food additive reform is also politically significant. As he continues his third-party campaign for the presidency, he is positioning himself as a populist candidate willing to challenge corporate interests in favor of consumer health. His campaign has leaned heavily into messaging that centers on wellness, regulatory reform, and environmental protection—issues he argues have been neglected by both major parties.
Opponents, however, warn of unintended consequences. Industry trade groups argue that a sudden ban could disrupt supply chains, increase food costs, and limit consumer choices. Some have called for more gradual implementation and broader scientific review. The American Chemistry Council released a statement saying, “Any regulation must be science-based and ensure that products remain accessible and affordable.”
Still, polling suggests growing public support for cleaner labels and transparency in food production. A recent survey by Pew Research found that over 70% of Americans support stricter labeling of food additives, with a majority backing efforts to reduce synthetic chemicals in everyday products.
The formal announcement of Kennedy’s dye removal initiative is scheduled for later this week, with a proposed implementation timeline to be released following consultations with food manufacturers, public health experts, and consumer safety groups.
If enacted, this initiative would mark one of the most comprehensive overhauls of food safety regulation in recent U.S. history and could serve as a defining policy milestone for Kennedy’s dual role as health secretary and presidential candidate.
