In a move reminiscent of its streaming rival Netflix, Disney-Plus is set to implement measures to curb password sharing among users. Disney CEO Bob Iger announced this development in an interview with CNBC on Thursday, signaling a shift in the streaming landscape’s approach to subscription policies.
Password sharing has long been a common practice among streaming service subscribers, allowing friends and family members to access content without paying for individual accounts. However, this practice has raised concerns for streaming platforms regarding revenue loss and account security.
Iger’s statement indicates that Disney-Plus will begin cracking down on password sharing starting this summer. While specific details of the crackdown have not been disclosed, it aligns with similar actions taken by Netflix in recent times.
Last May, Netflix introduced measures to restrict password sharing, requiring users to verify their accounts through email or text messages periodically. This move by Netflix aimed to address issues related to account sharing abuse and to ensure that subscribers pay for the content they consume.
The decision to crack down on password sharing comes as streaming platforms increasingly compete for subscribers in a crowded market. Netflix, which implemented these measures earlier, has reported a noticeable increase in subscribers following the crackdown, indicating potential benefits for Disney-Plus as well.
As the streaming landscape evolves, platforms like Disney-Plus are exploring strategies to enhance subscription revenue and protect user accounts. The upcoming crackdown on password sharing reflects a broader trend in the industry towards stricter subscription policies and security measures.
