Netflix is set to open new entertainment complexes in Texas and Pennsylvania next year, expanding its reach beyond the digital streaming realm into immersive, in-person experiences. The new Netflix House locations will be situated in Dallas and King of Prussia, near Philadelphia, and will offer fans a chance to engage with their favorite shows in a whole new way.
The Netflix House venues will feature regularly updated immersive experiences based on some of the streaming giant’s most popular series, including “Stranger Things,” “Squid Game,” and “Bridgerton.” These locations will provide fans with a variety of activities, including themed shopping and unique food and drink offerings that reflect the worlds of their favorite Netflix shows.
The Dallas Netflix House will be located at the Galleria Dallas, while the King of Prussia Netflix House will be set in the King of Prussia Mall, both repurposing former department store spaces. Netflix has previously experimented with pop-up experiences, and these new entertainment centers will build on that success by offering more permanent and extensive attractions.
“These entertainment centers are designed to bring the magic of Netflix’s storytelling to life,” said a spokesperson for Netflix. “Fans will have the opportunity to step into the worlds of their favorite shows and enjoy a variety of immersive experiences that go beyond watching at home.”
The announcement has generated excitement among fans and industry observers alike, with many eager to see how Netflix will translate its digital content into engaging physical experiences. The move is part of Netflix’s broader strategy to enhance brand loyalty and provide unique, tangible interactions for its global audience.
Local officials in both Texas and Pennsylvania have welcomed the development, highlighting the potential economic benefits and increased foot traffic to the respective malls. “We are thrilled to host one of the first Netflix House locations,” said a representative from the Galleria Dallas. “This innovative concept will attract visitors from all over and provide a significant boost to our local economy.”
As the entertainment landscape continues to evolve, Netflix’s foray into physical entertainment spaces represents a significant step in merging digital and real-world experiences. The success of these new centers could pave the way for additional locations and even more elaborate experiences in the future.
Fans can look forward to the opening of Netflix House in Dallas and King of Prussia next year, where they will be able to immerse themselves in the worlds of their favorite Netflix series like never before.
